The Imagery of pre-digital packaging design.  Artistic ambitions in packaging design have a clear objective: to create a connection with the buyer. With graphical and typographical signals, the packaging design should immediately convey to the consumer the intrinsic value of a given product. If we free them from their commercial associations and give them a dimension that befits their artistic value, they surprise us with their astonishing directness and originality. Running time 03:59
Back to Top